ITS GERMAN EXPANSION: A TALE OF TWO DECADES

Its German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its dominance seen in the United States. The supermarket chain opened a wave of stores, aiming to seize market share. However, first years were marked by difficulties. Consumers in Germany proved unresponsive to Walmart's strategy, which differed significantly from

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